Yes, that’s a twist on the Doobie Brothers’ number. But this has nothing to do with that Northern California band. That’s what separates artists from everybody else. They don’t give people what they want, they give people what they NEED!

If you think you know what people want, you’re dreaming. They can’t articulate it. Hell, talk to the dating pros. The women say they want tall dark and handsome but they end up marrying short blond and…looks-challenged. Even more so for the guys. They’re not settling when they don’t marry supermodels, they’re finding their niche, they’re finding what’s right. That’s what the statistics indicate, people choose contrary to what they say they want. So when you’re playing to people’s expectations, you’re missing out.

Kind of like all those surveys saying how much kids will pay for albums… They always say albums are worth ten bucks, but then you dig deeper and they haven’t bought one in eons.

I learned this long ago…